Big News for SockStarz Featured in West Hartford Business Buzz: August 5, 2019

Big News for SockStarz Featured in West Hartford Business Buzz: August 5, 2019

Original Article by Ronni Newton for

A unique retail business will be opening in West Hartford Center, and not only will there be cool and fun products available, but the shop will provide meaningful employment for adults with special needs. 

SockStarz, a social enterprise mission of Hartford-based Harc, Inc.featuring novelty socks and other items, will be opening in the Patsy’s Barber Shoppe location at 18 LaSalle Rd. right next to Penzey’s. According to a news release, SockStarz plans to “fill its 550 square feet with the nearly 1,000 varieties of colorful socks.

The team is currently in the design phase and plans to open the storefront in mid to late September. In addition to their silly, sassy sock styles, SockStarz is looking to partner with local makers and artisans to feature their work and wares within the store.

Harc CEO Andrea Barton Reeves told that the idea for a social enterprise business had been in the works for a long time, and became viable after Harc was one of 38 organizations that completed a four-part workshop series and one of 10 nonprofits selected to receive 30 months of additional consulting support in business planning, implementation support, and capital-raising coaching from the Hartford Foundation for Public Giving.

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